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A2P Basics

  • A2P 10DLC covers SMS/MMS sent through US local numbers. It does not approve voice calls or authorize cold texting.
  • +1 480-405-3071 is your current number
  • Nobody can guarantee approval. Accurate business details, genuine consent, and a consistent website/application reduce avoidable rejection. Carriers and their registration partners make the decision.
What to request Why you need it
Admin access to Justin’s GHL sub-account Inspect phone settings, workflows, forms, and consent records
Confirmation of LC Phone versus connected Twilio Determines where registration and phone management happen
Current Brand and Campaign IDs/statuses Avoid duplicating an existing registration
Registered legal business name Establish whether the account represents Justin’s actual business
List of phone numbers and their owners Identify the intended SMS/calling number
Existing rejection notices Fix the actual issue before resubmitting
Workflow inventory, including active triggers Find automated messages already being sent
Lead sources and consent evidence Establish which contacts can receive which messages
Existing DND/unsubscribe records Preserve suppression throughout the handover
Billing and account-transfer arrangements Clarify who pays and what happens if Justin leaves Iconic

 

 

A2P Setup for Justin

  1. Get these details from Justin
  • Legal business name.
  • EIN and business address, matching his IRS records.
  • His name, email, and phone number.
  • Website address.
  • The business name customers recognize.

If he has an EIN, use the business registration option. Don’t choose Sole Proprietor simply because he works alone. help.gohighlevel.com

  1. Prepare his website

Before applying, make sure the website has:

  • His business name and contact details.
  • A Privacy Policy page.
  • A Terms and Conditions page covering the SMS program.
  • A form where people can agree to receive texts.

The business identity on the website must match the application, including any explained trading name/DBA. help.gohighlevel.com

  1. Add SMS consent to his contact form

Add a checkbox that is unchecked and optional. People must be able to submit the form without selecting it.

For marketing texts, use wording along these lines, replacing [Business Name]:

I agree to receive automated marketing text messages from [Business Name] about business brokerage services and consultation offers. Message frequency varies. Message and data rates may apply. Consent is not a condition of purchase. Reply STOP to unsubscribe or HELP for help.

Put clickable Privacy Policy and Terms and Conditions links beside it.

If he also wants appointment reminders, add a separate optional checkbox for appointment and service-related texts. Save the checkbox selections with the form submission. help.gohighlevel.com

  1. Open A2P registration in Justin’s GHL

Go to:

Settings → Phone System → Trust Center → A2P Messaging (SMS)

Click Start Registration.

If you already see a registration there, check its status before creating another. If you cannot see these settings, Justin needs to give your user the necessary permissions. help.gohighlevel.com

  1. Register his business

Enter:

  • Country: United States, if that is where his business is registered.
  • Tax ID status: Yes, if he has an EIN.
  • Exact legal business name.
  • EIN.
  • Business type and industry.
  • Business address.
  • Justin’s authorized contact details.

Complete any email or identity verification requested. Use Justin’s business details, not Creativibes’ details. help.gohighlevel.com

  1. Register the texting campaign

Continue to Campaign Details, or open:

Trust Center → Brand & Campaigns → Campaigns → Create Campaign

For the website form described above, choose Manual Setup.

Select the purpose that matches his actual texts:

What he will send Choose
Promotional follow-ups and offers Marketing
Appointment reminders and promotional follow-ups An appropriate Mixed option

For modest texting needs, review the Low Volume Standard option. This is a volume selection, separate from the campaign’s purpose. help.gohighlevel.com

  1. Fill in the campaign information

Use the following as starting examples. Replace the placeholders and describe only what you have actually implemented.

Field What to enter
Website Justin’s working website URL
Campaign description “[Business Name] sends consultation reminders and business brokerage marketing texts to people who opt in through our website. Marketing and appointment messaging permissions are collected separately.”
How people opt in “Visitors complete the form at [exact form URL] and select optional, unchecked SMS consent boxes. The form includes message disclosures and links to our Privacy Policy and Terms. Consent selections are saved with each submission.”
Marketing sample “[Business Name]: Hi [First Name], considering selling your business? Reply to arrange a consultation with Justin. Reply STOP to unsubscribe.”
Appointment sample “[Business Name]: Hi [First Name], your consultation with Justin is booked for [Date] at [Time]. Reply STOP to unsubscribe.”

The samples, form, and selected campaign purpose must agree. help.gohighlevel.com

  1. Review, pay, and submit

Check the spelling of the business name, EIN, URLs, and consent details.

Review the fees shown in GHL, then submit. Wait until both the Brand and Campaign are approved. Approval is not guaranteed; if rejected, GHL should show what needs correcting. help.gohighlevel.com

  1. Connect his phone number

Once approved:

  1. Go to Settings → Phone System → Phone Numbers.
  2. Find his GHL sending number.
  3. Open its three-dot menu.
  4. Select Select A2P campaign to Link, if it is not already linked.
  5. Choose the approved campaign.
  6. Confirm the A2P Verified label appears.

These steps apply to US local numbers. Toll-free numbers have a different verification process. help.gohighlevel.com

  1. Test before turning on automations

Use your own test contact:

  • Submit the form with consent and confirm it is saved.
  • Send a test message.
  • Reply STOP and confirm further texts are blocked.
  • Confirm contacts who leave the checkbox unchecked do not enter SMS workflows.

One essential limitation: A2P approval does not allow Justin to text purchased or scraped lists. His marketing recipients still need to opt in. It also does not approve sales calls; calling setup is separate.

 

Google Analytics Setup:

Steps:

  1. Open Justin’s GHL sub-account → Settings → Integrations.
  2. Find Google Analytics.
  3. Connect the Google account that has access to his website’s analytics.
  4. Select the correct GA4 property and website data stream.
  5. Open Dashboard → Edit Dashboard → Add Widget.
  6. Choose Google Analytics, select the metrics you want, and save.

Notes:

  • Wants A2P setup
  • Automations Setup
  • Brand Kit Added to GHL
  • Brand Voice Added to GHL (Verify with JT)
  • Should setup Calendars

 

Done so far:

  • WordPress Website connected to GHL through Lead Connector
  • External Analytics Tracking Setup for GHL/Wordpress
  • WordPress Backup